Creative Training Solutions The Trade Show Advantage
Online Training for Trade Show and Exhibit Staff
The hubbub of trade shows

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 No matter how much you invest in a trade show exhibit, your booth workers will have the biggest impact on your success at the show. Although most employees want to do a good job, many have not been taught how to conduct these brief but important conversations with attendees and represent you company to its best advantage. Professional exhibitor sales training measurably improves your staff's skills and the overall success of your event.

The Trade Show AdvantageŽ Online is a Web-based course for event booth staff that incorporates the best practices in interactive adult online learning. It facilitates the efficient, cost-effective training of as many people as necessary — anywhere in the world — while respecting each participant's time constraints. Studio quality videos of in-booth sales situations model appropriate behavior, while video interviews with attendees stress the importance of the booth worker's role. The Trade Show AdvantageŽ Online is extremely interactive, offering exercises for participants to learn by doing and giving immediate feedback on their contributions.

The Trade Show AdvantageŽ Online focuses on the following topics:
  • The unique characteristics of the trade show environment
  • The importance of the booth worker's role
  • Attracting and engaging interested attendees
  • Identifying attendees' goals, problems, and needs
  • Presenting relevant information at the right technical level
  • Qualifying each sales opportunity
  • Recording attendees' information effectively
  • Advancing the buying and selling process
  • Ensuring that every person has a positive experience

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The Trade Show Advantage Online is offered by Creative Training Solutions, experts in trade show and sales training.

 
© 2008 Creative Training Solutions